16 Maui Programs Awarded 2022 HTA Community Enrichment Funding

Feb 2, 2022

The Emma Farden Sharpe Hula Festival, one of the HTA Community Enrichment Program awardees for 2022.

Continuing its reinvestment in Hawaiʻi’s communities, the Hawaiʻi Tourism Authority (HTA) has announced it is awarding $2.9 million in funding to support 86 community-based projects, festivals and events through its Community Enrichment program for 2022 – including 16 programs on Maui.

Recipients include nonprofit organizations that are supporting quality experiences created by the communities to be shared with residents and visitors. The Community Enrichment program supports an array of festivals, events and programs in the areas of agriculture, culture, culinary, nature, education, health and wellness, sports, and voluntourism.

Maui Community Enrichment Awardees

Arts Education for Children Group
2022 Maui Music Festival Series

Hāna Arts
Hāna Arts Presents! – A Workshops and Events Program for East Maui

Hawaiian Canoe Club
2022 Pailolo Challenge

Hui Noʻeau
“Captivate the Artist in You” Art Workshops with Hui Noʻeau

Hui Noʻeau
“Celebrate the Visual Arts of Hawai‘i”

Lahaina Restoration Foundation
Lahaina Quest Cultural Programs

Lōkahi Pacific
Festivals of Aloha

Lōkahi Pacific
Prince Kūhiō Maui Hoʻolauleʻa

Lōkahi Pacific
Emma Farden Sharpe Hula Festival

Maui Arts & Cultural Center
Maui ʻUkulele Festival 2022

Maui Arts & Cultural Center
Visual Arts Exhibitions 2022

Maui Classical Music Festival
Maui Classical Music Festival

Maui Makers
Talk Story, Sew & Feast

Maui Pops Orchestra
Maui Pops Orchestra 2022 Concerts

Pacific Whale Foundation
6th Annual World Whale Film Festival (WWFF)

Valley Isle Road Runners
50th Annual Maui Marathon

“Our Community Enrichment program enables the Hawaiʻi Tourism Authority to serve as the connecting point between tourism and meaningful economic diversification by reinvesting in these community-based experiences spanning various industries,” said Kalani Kaʻanāʻanā, HTA’s Chief Brand Officer. “We are proud to support the efforts of our residents in their communities, as these festivals and events are an integral part of Hawaiʻi’s lifestyle and multi-cultural brand.”

The Community Enrichment program is a part of HTA’s commitment toward Mālama Kuʻu Home (caring for my beloved home) and the Community pillar of its 2025 Strategic Plan. Since 2017, HTA has invested over $3.8 million to support more than 200 community projects and events.

HTA partnered with the Hawaiʻi Visitors and Convention Bureau (HVCB) and the Island Chapters to administer its Community Enrichment program for 2022. A request for proposals was issued on September 27, 2021 with submittals from applicants received by November 5, 2021. Proposals were reviewed thoroughly by a committee on each island comprised of representatives from the respective Island Chapter, County, and HTA.

“The Community Enrichment Program supports events and programming organized and implemented by members of our own Hawaiʻi communities,” said John Monahan, HVCB’s President and CEO. “From a hospitality standpoint, these events not only provide our visitors with authentic and meaningful experiences, but also create opportunities for the community to participate in actively shaping Hawaiʻi’s visitor industry. It is a privilege to support these local events that bring people together in celebration of our islands’ diverseculture.”

For more information about the Community Enrichment program, visit: