Registration is Open for DBEDT's Made in Hawai‘i Branding Workshop

Mar 2, 2023

The Department of Business, Economic Development and Tourism is convening manufacturers, suppliers, distributors, subject matter experts, resource partners and lawmakers at the first Made in Hawaiʻi Branding Workshop on March 29. Hear the latest updates about the Made in Hawaiʻi program, provide feedback to help build the foundation of the program, and to hear success stories from local entrepreneurs and similar place-based brands.  


Date: Wednesday, March 29, 2023

Time: 8:00 AM to 6:00 PM

Venue: Hawaiʻi Convention Center

Cost: $75, which includes:

-access to all plenary and workshop sessions

-coffee, lunch and one drink at pau hana networking event


  • Harold Koda, founder of the Met Gala, Keynote Speaker: “POSITIONING HAWAIʻI FASHION BRANDS” 
  • Laurie Lang, former Branding Senior Vice President, Walt Disney, Plenary: “GROWING & MANAGING A GLOBAL BRAND”   
  • Dane Amber, Executive Director, Buy New Zealand, "BEST PRACTICES FROM PLACE BRANDING” 
  • Christopher Schmicker, Global Brand Director, Shopify, Plenary Panel: “TAKING PRODUCTS TO MARKET SUCCESSFULLY” 

and more! 

Click here to register.

This workshop is supported by the Hawaiʻi Tourism Authority and the Oʻahu Visitors Bureau.  It addresses Action H in the Oʻahu Destination Management Action Plan -- "Continue to develop and implement "Buy Local" programs to promote purchase of local products and services to keep funds in our communities and minimize carbon footprint."